Our Programs

We partner with funeral homes to provide proven strategies, tools, and support that drive preneed growth. Our programs are designed to help you reach more families, strengthen community trust, and create lasting relationships that extend beyond at-need services. From marketing and education to personalized planning resources, we give you everything you need to build a thriving preneed program—while keeping your focus on what matters most: caring for families.

Landing Pages

Our custom landing pages integrate seamlessly with automated tools running in the background, ensuring prospects receive timely responses to their inquiries.

Once a lead engages, they are automatically enrolled in our Nurture Series—a strategic follow-up program designed to re-engage prospects with timely, personalized touch points. This system not only keeps your funeral home top of mind but also makes setting appointments easier and more efficient.

The results speak for themselves: our automated follow-up touch points convert into appointments at a consistent 15% rate, helping you grow your client base with minimal manual effort.

Facebook Lead Generation

Our targeted Facebook ad campaigns are designed to capture high-quality leads through sponsored posts featuring compelling calls to action. These campaigns consistently attract interest from a younger demographic while simultaneously strengthening brand awareness for a funeral home. While our strategies resonate with younger users, it’s important to note that Facebook remains a powerful platform for reaching older adults.

Our approach focuses on meeting communities where they already consume media—online. By engaging with key audiences on platforms they trust, we help you connect with “new families,” extend your community presence, and ensure your funeral home remains top of mind when families need you most.

Direct Mail

Our direct mail campaigns generate high-quality leads through a proven, niche-targeting strategy. By combining direct mail with cross-media promotion, we ensure your message reaches the right households—those most likely to engage and respond.

This integrated approach helps spark meaningful connections, build trust within your community, and deliver measurable results for your funeral home.

Push Play Seminars

Our Push Play Seminars take the pressure off both funeral homes and families by combining emotional storytelling with proven education on the value of preplanning. Delivered through a powerful video presentation, this format builds strong rapport, addresses common objections, and ensures a consistent, persuasive message every time.

It’s an effective way to engage families while removing the fear of public speaking for counselors and staff.

Grieve Well Live Well

Grieve Well, Live Well is our email-based grief support program, available to every family you serve. It offers comfort, guidance, and ongoing care long after the service has ended.

This thoughtfully designed series includes articles and videos delivered by email, timed to align with the natural progression of the grieving process. Families receive compassionate, real-world support from a certified grief specialist, helping them navigate life after loss.

Spanning 225 days, the program includes dedicated check-ins at 90 and 180 days—moments that are often among the most emotionally difficult.

It’s a powerful and meaningful way to continue serving families—right when they need it most.

Certified Managed Agents (CMA)

While many of our partner funeral homes don’t currently need a preneed counselor, there are just as many that do — and finding the right one for a long-term position can be challenging without the right tools and support after training.

At TKG, we use proven assessment tools to ensure each candidate is the right fit for both the role and the funeral home’s culture. From there, we provide hands-on mentorship through our hip-to-hip training model, ensuring new counselors are set up for long-term success.

To streamline this process, we created the Certified Managed Agent (CMA) Program — designed to help funeral homes of all sizes recruit, hire, and train preneed agents. But our support doesn’t stop there. Through ongoing weekly coaching, our Sales Development Manager works directly with each agent to

strengthen their selling skills using the Elevate presentation, increase overall sales performance, and build a sustainable, long-term preneed program.

The CMA Program was launched with one goal: to help agents grow by connecting them with like-minded professionals and providing the tools they need to succeed.

At TKG, we’re deeply committed to helping all funeral homes reach — and exceed — their preneed goals.