Our Story

Our Co-founders, Connor Kilpatrick and Beau Jarrell, grew up working in their fourth-generation family funeral business in Louisiana. They noticed a significant gap between what marketing companies promised and what they delivered. As consumer shopping habits evolved, traditional programs missed opportunities to engage a broader, younger audience.​

Driven by a vision for improvement, Connor and Beau conducted extensive research to develop next-generation marketing strategies that significantly increase preneed sales. Through constant testing and innovation, they’ve consistently improved response rates.​

This approach has fueled their rapid expansion into 20 states, attracting many funeral homes to join their growing family.